Welcome to CopyClips, where we bring the best copywriting and marketing ezines to you…

We’re Chris Allsop and Kevin Adam. Twice each week we summarize the most recent ezines from more than 10 of today’s best-known marketers and copywriters.
You get these summaries by email every Tuesday and Friday.  Now you can quickly scan the summaries, and then click through to read the full ezines [...]

Read the full article →

When Life Throws You a Curve Ball – Part 2

This is part two of my blog on dealing with life’s unexpected detours. If you haven’t already, you may wish to read the first part here.
After checking in, the first thing ER staff did was to screen Brian for depression.  We sat with a young social worker who listened patiently as my daughter [...]

Read the full article →

When Life Throws You a Curveball – Lessons to Learn

Sometimes, out of nowhere, life takes a turn. Sometimes it’s drastic, other times, gradual. In my case, the unexpected crept, ever so slowly, into my life. Yet before I knew it, I was facing a life that would be completely different from anything I had ever planned. But let me start by taking you back [...]

Read the full article →

Here’s a List of Resources to Help Expand Your Business

Who else wants more business from each client? (Play on famous headline intended!) In my last blog, I talked about adding value to your bottom line by moving from writing single pieces of copy to helping clients develop marketing and business strategies.
Here’s the bonus. If your client needs additional direct marketing methods to build their [...]

Read the full article →

Chris Allsop: How to Add Value to Your Copywriting Services and Money to Your Bottom Line

A client has just asked you to write the copy for a landing page. If you’re like most new copywriters, you’ll do a happy dance, prepare a contract or letter of agreement (hopefully), and then get right into gathering the information you’ll need to write killer copy.
However, you may have just missed a huge opportunity [...]

Read the full article →

CopyClips #86: 3 keys to a successful business

by admin on September 6, 2010

We have a modest Edition for you today, with a swipe-file winner analyzed by the designer, a review of 10 successful Facebook pages, and the three stages of business aptitude you’ll need to explode your profits.

Here are today’s summaries and links:

Everyone knows that becoming an expert at something requires work and happens in stages. Excelling at business to improve your efficiency and profit requires three critical stages, according to Troy White in this week’s post on The Total Package. To find out what those stages are – and what you need to do to succeed at them – simply read Troy’s post here.

This week’s swipe on The Total Package has a great bonus: an analysis by the designer of the challenges he faced in helping to make the package a winner. The writer was Carline Anglade-Cole, and her great copy coupled with superb design knocked this one out of the park for the client. Visit this page for the swipe download and the great analysis.

This is a fun, and interesting tour of Facebook pages that work. Many have great ideas that can be used in web pages. You may be able to find some new ideas for your clients…
http://www.socialmediaexaminer.com/top-10-facebook-pages/

There’s no copy or marketing lessons in this link. Just an overview of 75 very creative social media icon sets – and they’re all free.
http://www.dzinepress.com/2010/08/75-most-creative-free-social-media-icon-sets/

This 45 minute webinar walks you through the 6 main parts of an email and explains how you can use each to encourage your readers to take action.
http://blog.blueskyfactory.com/creativeanddesign/understanding-the-anatomy-of-an-email/?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+TheThinkingInbox+%28The+Thinking+Inbox%29

Learn how to make a great landing page as this site owner tries different techniques to improve his conversion rates. You’ll see in the three examples why he was able to double the rate, and how he might be able to increase it even more.
http://www.marketingexperiments.com/blog/research-topics/trust.html?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Marketingexperiments-Blog+%28MarketingExperiments+Blog%3A+Research-driven+optimization%2C+testing%2C+and+marketing+ideas+%29

We hope your week is profitable, and we’ll be back Friday with our next Edition!

Chris and Kevin

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Posted by: Larry Owen
September 3, 2010
Issue #1003

Subject of the autopsy: Digest-size bookalog; 48-pages, full-color

Client category: Vitamins and Health Supplements

Writer: Carline Anglade-Cole

Designer: Larry Owen

“The Shocking Truth About Chlorella”

(download the bookalog here)

I chose this direct-mail Bookalog to examine because:

  1. Carline Anglade-Cole was the copywriter
  2. Carline’s copy strategy is clever and unique
  3. It posed interesting graphic design challenges
  4. I think I was able to overcome these design challenges
  5. It’s a WINNER!

The covers of this bookalog get attention. “The Shocking Truth About Chlorella” … reader, take WARNING! … Suggesting there’s something inherently WRONG with this popular health remedy — even though it outlines on the same cover the many health benefits of the supplement. Tricky.

The back cover even suggests this nutrient might be ILLEGAL! Ban it!?

The copy actually promotes a product by seemingly putting it down. It’s a clever bait-and-switch that reveals itself inside, where we want the reader to go.

The curious reader, stimulated, reads on. Only after many pages of selling the health benefits of the remedy is the secret warning revealed: the client’s chlorella is the ONE chlorella that’s any good.

This strategy is the brainchild of Carline Anglade-Cole, a diversely talented health writer with contagious enthusiasm. I delight in the fact I designed her first blockbuster winning health magalog in 1999, “The Forbidden Secrets of SEX and HEALING.”

First, I’ll frame my thoughts about the mechanics of this “Shocking Truth” bookalog design, then I’ll outline the 8 identifiable inherent challenges I had to satisfy. This should be helpful to both copywriters and artists.

[click to continue…]

{ Comments on this entry are closed }

Posted by: Troy White
September 2, 2010
Issue #1002

It is an honor to be writing this one as the Total Package celebrates its 1,000th post this week.

I feel even more privileged to have you here reading my posts, and (hopefully) seeing enough value to post your comments below.

Some weeks I bomb and don’t seem to connect, other weeks, like last, I struck a chord and got your interest and comments.

This week I want to talk about the triad that each and every one of us needs to master.

We are here for a reason … to learn and profit.

And there are three stages to that:

  1. By becoming more proficient at marketing.
  2. By leveraging that skill (and the money made while using it) to bring on additional resources so that we can grow further.
  3. And by packaging #1 and #2 up so that we can find new profit centers and offerings our clients want.

You and I both know that we are incredibly fortunate to have masters like Makepeace, Bencivenga, Bird, Masterson, etc here helping us for free.

Never before has there been such easy access to some of the greatest minds in business (I don’t mean to exclude any one of our editors here, just don’t have the room to list them all – there is a list of them off to the right of this post).

Each and every one of them dearly wants us to become proficient marketers and writers so we can fulfill our dreams, and pass on even more knowledge to other aspiring entrepreneurs.

Imagine the change we can all make happen if each one of us took the tools given here and used it to their greatest potential.

Businesses would flourish.

We would contribute immense amounts of money into the economy.

We would hire more people.

We would share our knowledge with others, and help the growth continue for many more decades to come.

That is how evolution and permanent change happens … with action.

Stage #1 in the triad:
Turn your knowledge into sales.

The Makepeace Total Package is here to help you become the best marketer you possibly can be.

And only through massive action will the advice given here turn into cash in the bank.

Take all the advice given here on this blog, test it in your own business, and see which techniques work best for you.

Some will work far better than others.

One reader of my personal ezine and this blog just wrote me from Australia to share that the techniques he learned enabled him to buy a pony for his two young daughters … a lifelong dream come true.

He took the ideas – tested them – found what worked – then went big with those proven winners. He took massive action on the idea and turned it into cash.

Everything you need is here to master the money side of entrepreneurial growth.

But then you need to turn that growth into something bigger, you can’t do it all yourself.

Stage #2 in the triad is to create
the freedom to grow bigger, faster.

And you cannot do that by working harder … you need help.

Entrepreneurial burnout is the result of trying to do it all yourself.

Been there … not fun.

I have written before about outsourcing to help with stage #1.

Hiring people locally is also a great way to leverage everything you accomplished in stage #1 and grow it even bigger.

But, not everyone wants that: some are content with finding a business model that creates them a decent living, and they can just plug away doing that.

But most entrepreneurs I know think beyond that.

And having help is the way to grow bigger.

So you bring team members onboard that give you the freedom to grow faster, without having to work more hours.

As your team develops, you find you are able to focus on the key skills and areas of passion that help your customers the most.

Once you have developed the skills to make money, and then leveraged that money to create freedom, you can then move on to the last stage in the triad.

Stage #3: Finding innovative ways
to create new profit centers.

Those can come from the team members you have on board … or can come through partnerships and additional resources you bring on board.

When you have the time and money to look to new income streams, the growth can be exponential.

The resources are in place to implement more ideas faster.

The money is there to invest in your growth.

Your mindset is there and completely focused on making it all happen.

The perfect combination all wrapped up.

Think about the three stages like a triangle.

Each of them is critical to make a perfect triangle. There is no one point that is more important than another. And each corner feeds into the next.

Some entrepreneurs focus more on one corner or stage more than others – and quickly find it off center and unbalanced.

But when you put equal weight on mastering the skills to make money, leveraging others to create freedom, and finding new and innovative ways to create even more income streams … the triad is perfectly symmetrical and balanced.

Having more money enables more freedom.

More freedom enables you to look outside the box for new ideas for growth.

New growth enables more money.

And so on.

Each stage feeds into the next and can continue to help you grow for many years into the future.

But you must stay balanced here.

Always be thinking about the three stages.

Don’t get caught up in one stage, neglecting the others.

With the economy as it is right now, we all have to work harder than just a couple short years ago.

But it is also the time when the weak will find they just can’t take it.

Leaving those of us who can to build faster and bigger.

When things do turn again, they always do, we will emerge with an incredible foundation for anything we want to accomplish.

But it all begins here and now
with a commitment to focus
on all three phases over the coming months.

Learn, apply, and make money.

Create freedom for yourself.

Leverage your freedom and money to find new profit centers you previously didn’t have.

Then make sure you tell everyone your empire began with the Makepeace Total Package!

To your success,

Troy White Signature
Troy White
Editor, Small Business Mastery
Supplement to THE TOTAL PACKAGE

Troy White is a top marketing coach, consultant & direct response copywriter based in Calgary, Canada.  He has a powerful approach to growing small businesses and entrepreneurial run ventures on a budget. His FREE Cash Flow Surges newsletter shares tons of great strategies at https://responsivedm.infusionsoft.com/go/sbc/makepeace.

He also publishes the incredibly powerful Cash Flow Calendar system that gives you daily, weekly and monthly marketing ideas to promote your business and stand out from the crowd.  To get your free tips for growing your business, you can register at https://responsivedm.infusionsoft.com/go/cfc/makepeace/

Looking for resources related to this article? Try some of these.

Looking for more of Troy’s articles? Check these out.

Looking for past issues of The Total Package? Click here for our archives.

Attribution Statement: This article was first published in The Total Package. To sign-up to receive your own FREE subscription to The Total Package and claim four FREE money making e-books go to www.makepeacetotalpackage.com.

{ Comments on this entry are closed }

Well, we’ve made it to Friday and the new Edition of CopyClips! This Edition has more great info and tips, including how to write an ebook when time is tight, how to keep web content fresh for search engines, and how to know if you’re stealing other copywriters’ ideas, rather than imitating.

Plus, Chris posted Part 2 of her blog, “When life throws you a curve ball.” Here’s the opener:

This is part two of my blog on dealing with life’s unexpected detours. If you haven’t already, you may wish to read the first part here.

After checking in, the first thing ER staff did was to screen Brian for depression.  We sat with a young social worker who listened patiently as my daughter and I described his increasingly bizarre symptoms. She asked Brian all of the standard screening questions. Then she asked, “Brian, do you know today’s date?” My husband confidently answered “Of course. Its February 20th, 2009″.  She replied gently, “Would it surprise you to know its March 3rd?”

I’ll never forget the look on his face. He was completely taken aback – even frightened. I nearly hugged her when she turned to me and said, “This is not depression. I’ll speak with the charge nurse. We’ll run more tests tonight.”… Read more->

Here are today’s summaries and links:

Copywriting “wisdom” says your writing can get better faster if you imitate the pros. But – where is the line between imitation and stealing? Could your ”close” imitation actually be theft? If the lines between the original and your piece are looking pretty blurred, then you might want to read the latest ezine from John Forde, where he tackled that very issue. Read it here.

Changes to the way search engines work can have a major affect on how well your site lists organically. With several significant changes to the way Google searches this year alone, it’s imperative that your site content remains fresh and up-to-date. But – how do you do that and what changes do you need to make? For some guidance on this critical topic, check out the latest ezine from Web copywriting expert Pam Foster.

Just as in any business, having the right systems in place for information marketing can save you a ton of time and eliminate lots of headaches. Fred Gleeck, in the fifth installment of his information marketing blog series, explains what systems you need to have in place – and where you can get them. Read Fred’s post here.

People learn in different ways, but video is one of the most popular. In part 6 of his series, Fred Gleeck covered what it takes to make the video portion of your product – or a standalone video – easier and less expensive to produce. Get Fred’s tips here.

Fred Gleeck topped off his 7-part series about information marketing with a simple way to break up book writing into much smaller and easily managed pieces. If you’re thinking of writing a book – whether an ebook or for print – then you’ll want to check out Fred’s technique in this post.

This week’s test on Which Test Won tested the size of an opt-in box. Did the smaller box lead to more opt-ins, or the larger? Cast your vote and view the results here:

http://whichtestwon.com/archives/4869

Envelope copy. It seems like the easiest portion to create in a direct mail package. Yet if you get it wrong, your promotion is tossed in the recycle bin. Here are some tips to get your envelope opened.
http://www.directcreative.com/blog/direct-mail-envelopes?utm_source=feedburner&utm_medium=email&utm_campaign=Feed%3A+DirectCreativeBlog+%28Direct+Creative+Blog%29

Have a great weekend, and we’ll be back Tuesday with our next Edition!

Chris and Kevin

{ Comments on this entry are closed }

Fred Gleeck: Writing a GREAT book or E-book

by admin on September 2, 2010

Here is your 7th and Final Installment of What
I promised you. If, for any reason you missed any
of these, they are all FEATURED articles on my blog.

You can get there by going to: http://www.FredGleeck.com/blog

IF you like any of these articles, I'm asking you for a BIG
favor. I know it's a pain in the butt to do, but PLEASE
help me out.

The only way I can get ahead of all the SLEAZEBALLS in
this business is if people like YOU go to the site and
link to it or DIGG the items.

This will improve my rankings and make sure the
"good guys" win!!! Yeah!

I am only asking you to do this for me if you feel that
these articles have been THAT good!

Don't think that EVERYONE is doing this. They aren't!
I need YOUR HELP! Your linking or DIGGING one of
these articles may have a HUGE impact.

So, thanks again in ADVANCE for doing this!!

*************************************************

Writing a GREAT book or E-book

Many information marketers tend to skip doing a book
in their field. It's MUCH easier to do an audio program.
A LOT less work. BUT, not doing a book will hurt you
in the long run. Trust me, I did this the WRONG way
when I started. It hurt me. Don't make the same mistake.

How and why did I get hurt?

First off, there is nothing better than a book for gaining
credibility in your field. An ebook is fine, but I'll also be
recommending that you produce a PHYSICAL book as
well. More about that later.

To write a good book you MUST START with a good
outline. This is a mandatory step. You can't write a
good book without a good outline.

Here is my LOW TECH suggestion on how to do one
right. Go get a set of 250 3X5 index cards. Open up
the package and start writing down any and everything
you think your book should contain. Don't screen
yourself, just start CRANKING out index cards.

Also, don't worry about duplicating a topic, you can clear that up later.

Depending on how broad your topic, you may need
MORE than 250 cards. A BIG topic may require 500.

Now that you've written down EVERY possible idea
for your book, find a large open area on your floor
or carpet in a room where you won't be disturbed
for a couple of hours. Look through each index card
and start putting them into piles based on topics.

When I wrote my book "Publishing for Maximum Profit"
which you can get at http://www.FredGleeck.com/ebooks,
I used this exact system.

I wrote out all of my index cards. I then sat on the floor
in my living room. I then started sorting the cards into
piles. Eventually, different CHAPTERS emerged. With the
book on Publishing, it was clear that there needed to be
a chapter on Printing. So every index card that had
ANYTHING to do with printing went into that pile. I did
the same with every other MAJOR topic that came up.

When all was said and done, I had about 12 chapters and
thus 12 piles of index cards. I then went pile by pile through
the sets of index cards. I looked through them and decided
what order they should go in to best explain the topic.
When I finished with one pile, I moved on to the next.
When I was done I had 12 stacks of cards, each pile in
the correct order.

By looking at each pile if was obvious what the chapter title
would be. All of the cards in that pile were about a specific
topic. I then came up with a "sexy" name to title the chapter.

My next step was to take each card and write an article
about it. I didn't decide in advance how long that article
would be. I just wrote until I had exhausted the topic.
I tried to make sure NOT to cover anything BUT what that
individual card was about. I knew that other topics would
be covered on other cards.

I didn't write in any specific order. I found that doing it
this way gave me the flexibility and control to write based
on what I was in the MOOD to write. It took me about
4 weeks and I was done. This is a relatively short book.
When you read it, you'll understand.

This article is all about the WRITING process. If you want
more information about other elements of writing a book,
download the Publishing book at the page I gave you earlier.

To write a book, you have to start with the outline like
I've recommended. Without it, you'll spend a lot more
time than is necessary.

You'll also find that the writing comes easier on some days.
That's natural. The one thing I suggest you do is that you
MAKE yourself sit down and start writing every day for a
given block of time. Writing is an act of creativity AND
discipline. I make myself write a certain number of words
per day, whether it's a book or article or blog post.

If you're finding it difficult to write, I suspect it's because
you don't have a strong interest in your topic. That to me
would indicate that you need to look around for something
that you feel more passionate about. When I'm writing about
a topic that I really enjoy, the words seem to flow onto the page. 

If I were writing fiction, maybe it would be different, but
for us as information marketers, that is NOT the case.

At the beginning of the article I spoke about it being a
MISTAKE that I didn't start with books. Here is why. 

Creating audio programs in mass quantity, which I did,
helped me to make money, but not build a reputation.
Sadly, reputations PRIMARILY are created through writing
and publishing books. To follow up on this fact, my other
mistake was to ONLY self publish. If I had it to do over
I would have clawed tooth and nail to get at least one of my
books done with a major publisher.

Again, status and reputation, as well as distribution will
accrue faster when you publish with a major publishing house.
That being said, get started writing your book NOW,
and worry about who will publish it later!

Also, with the latest information I've been talking about on
my blog, there have been some BIG changes in the publishing
field. Make sure and read it to keep up with things.

All the Best,

Fred Gleeck
©Fred Gleeck 2010
Fred Gleeck Productions
209 South Stephanie Street
Suite B-209
Henderson, NV  89012
1-800-FGLEECK (345-3325)
fredgleeck@gmail.com

****************************************
Some of the links here may be affiliate
links. In cases like that I get paid an
affiliate commission. I will never lie to
you about things like that, but YOUR
price if you decide to buy will not be
affected. I am also VERY careful not
to make ANY exaggerated income claims.
Some people make money using my products
and materials but the vast majority do NOT.
This saddens me, but it's the truth. I only
hope that YOU will be one of the few who
makes money.
****************************************

{ Comments on this entry are closed }

Fred Gleeck: How to Create a GREAT Video Program

September 2, 2010

Hey there! This is number 6 of the 7 Featured
articles I now have on my site. If you would
like to comment on this one, or ANY of them
go to: http://www.fredgleeck.com/?p=2426

Tomorrow, Wednesday, I’ve got two great
events:

11AM PST – Wednesday (and every wednesday)
http://www.SeeFredLive.com – It’s an open
forum where I’ll answer any and all questions
you have about info [...]

Read the full article →

Fred Gleeck: Systems YOU Need as an Information Marketer

September 1, 2010

Here is the 5th Installment of Featured articles
now up on my blog. IF you like this one or
ANY of the blog articles, please go to the
site and make comments. Also, any links to
articles YOU deem “worthy” would be appreciated.

TWO EVENTS ON WEDNESDAY:

11AM PST – http://www.SeeFredLive.com – Ask
me any question you have about information
marketing. LIVE and [...]

Read the full article →

Pam Foster: Establish an ongoing content strategy for search engines

September 1, 2010

What the heck is going on with search engines these days? You may not have heard, but dramatic recent trends could be giving your web page results a search smack-down.

For example, it used to be that marketers could expect a Google algorithm change every year or so. But in 2010, three major changes have already [...]

Read the full article →

John Forde: CR #479: Are You Stealing Ideas By Mistake?

September 1, 2010

************************************************
How to Start Selling Yourself as a Copy Expert:
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

[...]

Read the full article →

When Life Throws You a Curve Ball – Part 2

September 1, 2010

This is part two of my blog on dealing with life’s unexpected detours. If you haven’t already, you may wish to read the first part here.
After checking in, the first thing ER staff did was to screen Brian for depression.  We sat with a young social worker who listened patiently as my daughter [...]

Read the full article →

CopyClips #84: Here’s your Magic Success Pill…

August 30, 2010

Welcome to Tuesday, and the latest Edition of CopyClips!. We hope you enjoyed your weekend and are off to a good start this week.
Today’s Edition has plenty of solid, business-building tips crammed in. You’ll find help with landing “big fish” corporate clients, some serious help for information marketers, and a promotion designed by a well-known [...]

Read the full article →

The Total Package: Is there such a thing as a magic success pill?

August 30, 2010

Posted by: Troy White
August 26, 2010
Issue #997
Last summer I was in Vancouver speaking at the Canada Marketing Summit.
They had a great lineup of speakers … covering everything from lead generation, copywriting, teleseminars, information publishing, right through to motivational content.
The audience MORE [...]

Read the full article →

Fred Gleeck: How to Create a GREAT Audio Program

August 30, 2010

Here is the 4th Installment of the articles
I wrote about for the blog. IF you like
any or ALL of them, PLEASE go the the
blog at: http://www.FredGleeck.com/blog

Please go to the blog and make comments
and LINK to it if you feel it warrants it.

How to Create a GREAT Audio Program

People like to learn in different ways. One [...]

Read the full article →

Fred Gleeck: Who do YOU “Listen to” in the Information Marketing Field?

August 29, 2010

Here is the 3rd of a 7 Part Series. If you like
any of them, please visit my blog, link to
the articles and also PLEASE make any comments!

Upcoming Events:

http://www.FredInfobootcamp.com
http://www.PublishingSeminar.com
http://www.PublicitySeminar.com

Who do YOU “Listen to” in the Information Marketing Field?

One of the biggest problem in the field of information
marketing, or any field for that matter, is trying to [...]

Read the full article →

Fred Gleeck: DAILY To-Do List for Serious Information Marketers

August 29, 2010

Whenever people contact me via email or see me at a
seminar or event I always get THIS question: What do
you DO every day to make your business REALLY go?

It’s a good question. Every business person should
have a daily to do list that gets them closer to their goals.

I’m not saying that everyone who markets and [...]

Read the full article →

Steve Slaunwhite: Getting Corporate Clients, Part 1

August 29, 2010

Fellow copywriters and corporate writers,
I’m going to be busy, busy, busy over the next few weeks! But, hopefully, all the work I’m doing is going to benefit you in terms of landing better clients, getting higher fees, and building a more enjoyable business.
First, I’m starting a series of articles on how to [...]

Read the full article →

CopyClips #83: It landed with a thud

August 26, 2010

In case you didn’t hear the “thud” when this Edition hit your inbox, a quick glance will show you that it’s crammed with a bunch of profit-boosting ideas.
You’ll find tips like six ideas to get prospects to prequalify themselves for your services, a free, seven step plan to information marketing success, how to write grand-slam [...]

Read the full article →

The Total Package: The Story of My Wife, and Red Fife …

August 26, 2010

Posted by: Daniel Levis
August 25, 2010
Issue #996
For normal people, writing and speaking are a means of expressing their point of view.
For you and me – on planet copywriting – we have an entirely different objective.
We write to create an effect in people that compels them [...]

Read the full article →

The Total Package: The Ninja Turtle Marketing Strategy

August 26, 2010

Posted by: Michael Masterson
August 24, 2010
Issue #995
About 15 years ago, traveling to California with K and Number Three Son, I met one of the originators of the Teenage Mutant Ninja Turtles.
He was sitting next to my son. We got to talking. My [...]

Read the full article →

The Total Package: How to Create Grand-Slam Winners for the World Wide Web

August 26, 2010

Posted by: Clayton Makepeace
August 23, 2010
Issue #994
A Candid Conversation
with Web Genius DANIEL LEVIS
As you know, my mission is a very simple one: To make you money.
For the last four years, we’ve done that by bringing you truly amazing volumes of free information and advice in [...]

Read the full article →

Fred Gleeck: Seven Steps to Information Marketing Success

August 26, 2010

Over the last few months, I have been bloging a lot more
and sending ezines a lot less. Today marks a change in
how I’m going to be doing things.

This is the first in a 7 part series. All of the information
I’ll be sending you from now on will ALSO appear on
my blog.

I found that I was [...]

Read the full article →

The Wealthy Freelancer: An important lesson from the world’s best restaurant

August 26, 2010

IN THIS ISSUE

Article: What Freelancers Can Learn from the World’s Best Restaurant
Announcing International Freelancers Day!
Do You Live in the Atlanta Area?

Hi Everyone!
What do you think of the new look for our email updates? As part of
the celebration of International Freelancers Day, we’re upgrading
things a bit. Hope you like this new image. Let us know [...]

Read the full article →

John Forde: CR #478: How to Sound ‘Natural’ in Print

August 26, 2010

************************************************
How to Start Selling Yourself as a Copy Expert:
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

COPYWRITER’S ROUNDTABLE #478
[...]

Read the full article →

CopyClips #82: 7 steps to great ecommerce descriptions

August 23, 2010

Here is your Tuesday Edition of CopyClips! We have mostly links today, with one post summary. You’ll find idea starters for telling great stories in your marketing, a sequence for writing tight, informative, and keyword-containing ecommerce descriptions, and a primer on web analytics.
Here are today’s links….
Effective marketing engages the target audience, much like a blockbuster [...]

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The Total Package: Give Them Something to Brag About

August 23, 2010

Posted by: Troy White
August 19, 2010
Issue #992
Nothing sells better than a GREAT story your customers can share on your behalf. And your job as the marketer is to find a signature story worthy of telling.
The ability to tell a great story is easily [...]

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CopyClips #81: 3 must-haves for web content that works

August 19, 2010

It’s Friday, and time for the next Edition of CopyClips! We have some questions on tap that could be quite revealing: Is blog writing ruining your copywriting? And, What is the Golden Key to persuasion? Read on for the answers….
Chris posted a new blog. It’s called “When Life Throws You a Curveball – Lessons to [...]

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The Total Package: The “Golden Key” of Persuasion

August 19, 2010

Posted by: Gary Bencivenga
August 17, 2010
Issue #980
If you’re willing to use a little imagination, I will now place in your hand a golden key.
Ready to play along?
OK, vividly picture in your palm a large, gleaming, golden skeleton key.
Feel how heavy it is? It’s [...]

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Pam Foster: 3 must-haves for web content that works: new findings from 200+ web page tests

August 19, 2010

I recently attended a fantastic Webinar about web pages that work, and I’m excited to share the information with you. Whether your web page is focused on getting shoppers to buy from you, getting potential business clients to contact you, or some other mission, 3 main rules always apply to improving your web page [...]

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John Forde: CR #477: Are Blogs Ruining Your Writing?

August 19, 2010

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How to Start Selling Yourself as a Copy Expert:
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

COPYWRITER’S ROUNDTABLE #477
[...]

Read the full article →

When Life Throws You a Curveball – Lessons to Learn

August 19, 2010

Sometimes, out of nowhere, life takes a turn. Sometimes it’s drastic, other times, gradual. In my case, the unexpected crept, ever so slowly, into my life. Yet before I knew it, I was facing a life that would be completely different from anything I had ever planned. But let me start by taking you back [...]

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CopyClips #80: Facebook 101 Business Guide

August 16, 2010

We hope your weekend went well, and that your week is off to a great start. Here’s the Tuesday Edition of CopyClips!
We have some great posts and links for you today. There’s a comprehensive guide to setting up a Facebook page for your business, a list of 8 “must-have” tech tools for info marketers, and [...]

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The Total Package: Time To Create a Cult?

August 16, 2010

Posted by: Troy White
August 12, 2010
Issue #987
Way back when Apple was still a baby fruit, I got firsthand experience working on the Apple II.
It was a breakthrough at the time – with a 9” monochrome screen and the dual floppy disc drives. [...]

Read the full article →

The Wealthy Freelancer: Freelancers wear these eight different hats

August 15, 2010

====================================================
THE WEALTHY FREELANCER EMAIL UPDATE
Helping you get the projects, clients, income and lifestyle you
want!
Brought to you by Ed Gandia, Pete Savage and Steve Slaunwhite
www.TheWealthyFreelancer.com
====================================================
—————————————————————————–
In this Issue…
*Article: The 8 Different Hats You Wear As A Freelancer
*Recommended Resource
*On the Blog
—————————————————————————–
The 8 Different Hats You Wear As A Freelancer
By Pete Savage

You’re not [...]

Read the full article →

CopyClips #79: 5 common copy mistakes corrected

August 12, 2010

Welcome to this week’s Friday Edition of CopyClips. This Edition has some expert advice that’s bound to boost your copywriting skills (if you apply it, of course!).
You’ll find out what the 5 most common rookie mistakes are – and how to fix them. Plus how to fuel your prospect’s desire to make buying nearly a [...]

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The Total Package: Apply the Law of Contrast to Build Desire

August 12, 2010

Posted by: Michel Fortin
August 10, 2010
Issue #985
In a recent critique for a coaching client, the issue of “Gap Analysis” arose. Gap Analysis is something I learned in sales, and it was heavily taught by sales trainers like Brian Tracy, such as in his [...]

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The Total Package: Do you make these 5 copywriting mistakes?

August 12, 2010

Posted by: Clayton Makepeace
August 9, 2010
Issue #984
The Five Most Common Blunders
My Copy Cubs Make
And How to Avoid Each One
On a recent gorgeous Saturday, I made the excuse to take my new Porsche 911 Turbo out to slay The Dragon.
Never heard of The Dragon? Most [...]

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Steve Slaunwhite: How to spot high-probability prospects

August 12, 2010

Last month I received a call from a PR writer. She was trying to build her business in a new target market and was having some difficulty landing clients. When I asked what that market was, she replied, “travel agencies.”
When I heard that, I knew immediately why she was struggling!
In my experience, travel agencies really [...]

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John Forde: CR #476: Are Your Prospects Paralyzed by Worry?

August 12, 2010

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How to Sell Yourself, Even if You’re Too Shy:
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

COPYWRITER’S ROUNDTABLE #476
[...]

Read the full article →

CopyClips #78: Subject line? What subject line?

August 9, 2010

We hope you enjoyed your weekend, and are ready for the next Edition of CopyClips.
And just to come clean about the subject line: Kevin here – I was having difficulty coming up with a good attention-getter, so I typed in a filler. Turns out Chris thought it was intriguing, so we decided to give it [...]

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The Total Package: What’s YOUR why? What’s your customer’s?

August 8, 2010

Posted by: Troy White
August 5, 2010
Issue #982
My driving passion is water and boats. I was born in the prairies and on the edge of the Rocky Mountains.  We have a few lakes within a two-hour drive.
And yet, I am [...]

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Steve Slaunwhite: How to use ESP to land more clients

August 8, 2010

This week’s article explains a simple technique for turning more project discussions into clients. If you’ve ever had a call or meeting with a potential new client — and ended up NOT getting the job — you need to read this.
In other news, there are only four spots left in the advanced [...]

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CopyClips #77: Why your copy must change with the economy

August 5, 2010

It’s Friday, the end of another summer workweek, and time for the next Edition of CopyClips.
You’ll find some helpful and useful links in this Edition, including a right-brained method of creating a quick first draft, a post on how the economic changes are affecting sales copy, and 7 key differences between b2b and b2c copywriting.
Here [...]

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The Total Package: The 7 Key Differences Between Business to Business and Consumer Marketing

August 5, 2010

Posted by: Bob Bly
August 3, 2010
Issue #980
When asked if he could write an effective direct mail package on a complex electronic control system, a well-known direct response copywriter replied, “No problem. It doesn’t matter what the product is. You are selling to [...]

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The Total Package: How to Write Better Sales Copy Faster

August 5, 2010

Posted by: Clayton Makepeace
August 2, 2010
Issue #979
I predict that if you put this idea to work, this will turn out to be one of the most helpful issues of The Total Package ever.
Why? Because if you write any kind sales copy, I’m going [...]

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Pam Foster: Make sure your web content is worth SHARING

August 5, 2010

Did you hear that thunderous rumbling on July 23rd? It wasn’t another rainstorm. It was the sound of the buzz created by Apple’s unveiling of Flipboard for the iPad. Here’s a Website Magazine article about it, with the Apple video announcing it.

In the web content world, nothing stays the same for long. Or does it?

If [...]

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John Forde: CR #475: Are You Still “Middle Class?”

August 5, 2010

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Why “Dumb” People Sometimes Make More Money
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

COPYWRITER’S ROUNDTABLE #475
[...]

Read the full article →

CopyClips #76: Want some advertising platinum?

August 2, 2010

Welcome to the latest Edition of CopyClips! It’s packed with some really great stuff, including ideas for staying in touch with prospects, free research tools to learn about your market, some great links, and the platinum: a series of advertising how-to articles from… David Ogilvy.
Plus, Chris has a new blog posted. It’s a continuation of [...]

Read the full article →

The Total Package: Using Free Research to Grow Your Business

August 2, 2010

Posted by: Troy White
July 29, 2010
Issue #977
Nothing can build your business faster than developing a deeper insight into who your ideal clients are.
Going from selling to ‘everyone’ to selling to a 35 year-old female with two young children (under eight) in school, [...]

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The Wealthy Freelancer: Having the Guts to Change

August 2, 2010

====================================================
THE WEALTHY FREELANCER EMAIL UPDATE
Helping you get the projects, clients, income and lifestyle you
want!
Brought to you by Ed Gandia, Pete Savage and Steve Slaunwhite
www.TheWealthyFreelancer.com
====================================================
—————————————————————————–
In this Issue…
*Article: Having the Guts to Change
*On the Blog
—————————————————————————–

Having the Guts to Change
by Pete Savage
Since the release of our book The Wealthy Freelancer earlier this
year, Ed and Steve and I have [...]

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Steve Slaunwhite: 10 Ideas for Staying In Touch With Prospects

August 2, 2010

By some accounts, upwards of 80% of prospects who are genuinely interested in your services won’t hire you right away. There are many reasons for this. Some might need time to get to know you better. Others might not require any copywriting help at the moment.

Regardless, you need to stay in [...]

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Here’s a List of Resources to Help Expand Your Business

August 2, 2010

Who else wants more business from each client? (Play on famous headline intended!) In my last blog, I talked about adding value to your bottom line by moving from writing single pieces of copy to helping clients develop marketing and business strategies.
Here’s the bonus. If your client needs additional direct marketing methods to build their [...]

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CopyClips #75: Changing one small habit can save HOURS

July 29, 2010

It’s Friday, and time for the next Edition of CopyClips. It’s a short one today, with a tip about a small habit change that could potentially help you save hours of time you may be losing, and an email subject line test.
In case you missed it last time, Chris posted a new blog. It’s on [...]

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John Forde: CR #474: Quit THIS Habit, Change Your Life

July 28, 2010

************************************************
Why “Dumb” People Sometimes Make More Money
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

COPYWRITER’S ROUNDTABLE #474
[...]

Read the full article →

CopyClips #74: Quirky questions, ecommerce tips, signup conversions

July 26, 2010

We hope you had a great weekend, and are off to a great start this week. It’s time for the Tuesday Edition of CopyClips, and this Edition has tips to help you with ways to get your business noticed, make customers comfortable enough to buy from your ecommerce site, and increase signup conversions.
Chris has a [...]

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Chris Allsop: How to Add Value to Your Copywriting Services and Money to Your Bottom Line

July 26, 2010

A client has just asked you to write the copy for a landing page. If you’re like most new copywriters, you’ll do a happy dance, prepare a contract or letter of agreement (hopefully), and then get right into gathering the information you’ll need to write killer copy.
However, you may have just missed a huge opportunity [...]

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The Total Package: Quirky Questions For Business Breakthroughs

July 26, 2010

Posted by: Troy White
July 22, 2010
Issue #972
One of the lessons I truly want to leave with my nine-year-old twin daughters, Katrina and Hailey, is in the power of an active imagination.
The skill is incredibly useful in every career and life direction we take.
Increasingly, [...]

Read the full article →

CopyClips #73: Prospect awareness, 14 pt copy review, receptive prospects

July 22, 2010

Welcome to the end of the work week! We hope yours was productive, and that you have some time for R&R over this weekend.
Today’s Edition has some great tips, including a guide to understanding your prospect, a technique and strategy to help your prospect be more receptive to your message, and what you need to [...]

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The Total Package: Sell More by Selling Less …

July 21, 2010

Posted by: Daniel Levis
July 21, 2010
Issue #971
When I was a youngster I had a reputation for arguing with people. I seemed to take great pleasure in trying to convince everybody that I was right. And as a result I was [...]

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The Total Package: Online Sales Copy Worth Betting Real Money On

July 21, 2010

Posted by: Clayton Makepeace
July 19, 2010
Issue #969
14 immutable, indisputable, ETERNAL rules for creating winning direct response copy
(My advice: Print this one out and tape it to your monitor. It’ll make you money.)
I know – I haven’t written a new article for [...]

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Fred Gleeck: How Often to Update Your Info Products

July 21, 2010

Upcoming Events:

CHECK OUT MY BLOG at:
http://www.FredGleeck.com/blog
Lots of POSTS – 4-5 times weekly
NEW ONES THERE RIGHT NOW!
If you like it, tell your friends and LINK to it!

Sept 18 – Boston Publishing Seminar
http://www.PublishingSeminar.com
Learn everything you need to know to either publish
a book yourself OR, get it published by a traditional
publisher. One day only, but PACKED [...]

Read the full article →

Pam Foster: Make every word on your website worth reading

July 21, 2010

100,500 words a day. That’s how many words the average person consumes (reads or hears) according to Real Simple
magazine (8/10 issue). Thanks to the Internet, the amount of words we typically read each day has tripled since 1980.

Google Caffeine could possibly make it triple again in a very short time.

Why? Let me explain.

First, here’s how [...]

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John Forde: CR #473: What Your Customers Already Know

July 21, 2010

************************************************
Why “Dumb” People Sometimes Make More Money
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

COPYWRITER’S ROUNDTABLE #473
July 20, 2010

[...]

Read the full article →

CopyClips #72: Turn leads into buyers, cover tests, value statement

July 19, 2010

It’s Tuesday, and here’s the next Edition of CopyClips. We have a few things for you, including a great way to turn your leads into buyers, a test that can really ramp up results for your and your client, and how a “value statement” can help you home in on the right clients.
Here are today’s [...]

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The Total Package: Turning Your Leads Into Buyers

July 19, 2010

Posted by: Troy White
July 15, 2010
Issue #972
In this issue:

The easiest way to win over your prospects and convince them to buy from you for the first time …
Small Business Mastery readers speak out …
Templates and samples to use for creating your own sales [...]

Read the full article →

Carline Anglade-Cole: 3 new sales promos for price of 1

July 19, 2010

How to get 2… 3… even 5 new sales copy – for the price of ONE!

My clients shell out $25,000 for me to write them a sales promotion package. But my smart clients can get 2… 3… even 5 new promotions for the same price. How?

By giving me the freedom [...]

Read the full article →

The Wealthy Freelancer: Getting noticed – which method is right for you?

July 19, 2010

====================================================
THE WEALTHY FREELANCER EMAIL UPDATE
Helping you get the projects, clients, income and lifestyle you
want!
Brought to you by Ed Gandia, Pete Savage and Steve Slaunwhite
www.TheWealthyFreelancer.com
====================================================
—————————————————————————–
In this Issue…
*Article: Getting noticed – which method is right for you?
*Is Your Business Drying Up? Help Is On The Way
*Recommended Resource
*On the Blog
—————————————————————————–
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
Two Ways to Get Noticed: Which One’s Right for [...]

Read the full article →

CopyClips #71: Friday 7/16/10

July 15, 2010

It’s Friday, and that means it’s time for your next Edition of CopyClips – and that the weekend is just around the corner!
This Edition has just a few tips, but they’re all solid, money-in-the-bank tips that will crank up your bottom line. You’ll find negotiation tactics, a 6-step plan to getting great clients, and 5 [...]

Read the full article →

The Total Package: How to Attract Killer Clients Who Will Pay You The Money You Deserve

July 14, 2010

Posted by: Clayton Makepeace
July 12, 2010
Issue #964
Finding clients who’ll pay you millions of dollars is NOT impossible.
You just …

Start with small fish …
Live like a pauper for years …
Write your butt off every day of your life …
Create a legendary [...]

Read the full article →

Steve Slaunwhite: 5 negotiating tips every freelancer should know

July 14, 2010

Say you provide a project quote to a potential new client, and she says, “Your price is a bit too high for us.” Do you now need to drop your price to get the job?
Not necessarily.
You can negotiate. By that I mean offering the client an alternative plan that gets her [...]

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John Forde: CR #472: Six Ways to Turn a “No” Into “Yes”

July 14, 2010

************************************************
Why “Dumb” People Sometimes Make More Money
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

COPYWRITER’S ROUNDTABLE #472
[...]

Read the full article →

CopyClips #70: Tuesday 7/13/10

July 12, 2010

Welcome to the Tuesday Edition of CopyClips! Today’s Edition is a quick one, with just a couple of posts from The Total Package.
In case you missed it last time, here’s the link again for Chris’ new blog post, “Are you spinning wheels by trying to solve the WRONG problem?”: http://www.copyclips.com/?p=1453
And here are today’s summaries….
Do you [...]

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The Total Package: How to Write Lead Generation Display Ads

July 12, 2010

Posted by: Troy White
July 8, 2010
Issue #962
Over the past five years, I have noticed a very scary thing with small business owners. They tend to believe the people who are selling them advertising space! Considering that most advertising sales reps know very little [...]

Read the full article →

CopyClips #69: Friday 7/9/10

July 8, 2010

Welcome to the end of another work week, although it was a short one for at least some of our subscribers!
We have some handy things on tap in this Edition, including advice for managing an ezine and a blog, techniques for ensuring you get paid for you work, and ways to make sure your”i-vertising” works [...]

Read the full article →

The Total Package: 8 Proven Ways To Slap Writer’s Block Silly … And Get Into The “Flow State”

July 8, 2010

Posted by: Daniel Levis
July 7, 2010
Issue #961
Let’s face it, writing all of the kick ass copy you need to grow your business by leaps and bounds is damn hard work. If it weren’t … heck, every Tom, Dick, Jane and Harry would be [...]

Read the full article →

Pam Foster: “i-Vertise” your website, but make sure it works

July 8, 2010

“i-Vertise” to bring more customers to your website… if the content works

Advertising legend Stan Rapp was recently featured in a YouTube video that captured his speech about the death of advertising. Take a moment to watch it. Stan makes a terrific point.

He says that smart, thriving companies are shifting from advertising to “i-Vertising” — which [...]

Read the full article →

Fred Gleeck: Your ezine vs. your blog

July 8, 2010

Upcoming Events:

Weekly Webinar with My Proteges:
http://informationmarketingmanifesto.com/resources/mastermind-webinar
Sit in every Wednesday evening as I consult
with my protege and JV partners. A great way
to learn a lot by watching others who are doing
great things in this field. NOON PST tomorrow, but you
MUST register.

Also, check out my blog at:
http://www.FredGleeck.com/blog
Lots of articles 4-5 times weekly

Sept 18 – Boston Publishing Seminar
http://www.PublishingSeminar.com
Learn [...]

Read the full article →

John Forde: CR #471: Great Ideas Don’t Sell Themselves

July 7, 2010

************************************************
Why “Dumb” People Sometimes Make More Money
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

COPYWRITER’S ROUNDTABLE #471
[...]

Read the full article →

Steve Slaunwhite: Making sure you get paid, part 2

July 7, 2010

Have you ever had to collect on an overdue invoice? If so, then you’ll enjoy the article below — which is the second in my series on getting paid promptly. (Pay particular attention to Tip #2.)
By the way, I’m trying something new in this issue: A weekly audio class special. Scroll [...]

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Are you spinning wheels by trying to solve the WRONG problem?

July 7, 2010

More than a year and a half ago, I set up a website to promote my copywriting business. At the time, I thought it was important to have one in order for potential clients to get to know me, view my work, etc. etc. After all, everyone had a website – right?
I burned the midnight [...]

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CopyClips #68: Tuesday 7/6/10

July 5, 2010

Welcome to the Tuesday Edition of CopyClips. We hope you had a great weekend, and that all of our US subscribers had a great holiday weekend.
We’ve got some great advice in this Edition, including dozens of ways to help you grow your small business on a tight budget, a great example of successfully using the [...]

Read the full article →

The Total Package: 56 of the best tips for growing a small business on a budget

July 5, 2010

Posted by: Troy White
July 1, 2010
Issue #957
I looove to learn! And I hope you do too. Creating success also means developing an insatiable appetite to learn about all kinds of varied subjects – marketing being the main one for small business owners.
You [...]

Read the full article →

The Wealthy Freelancer: Do You Really Need Goals?

July 5, 2010

====================================================
THE WEALTHY FREELANCER EMAIL UPDATE
Helping you get the projects, clients, income and lifestyle you want!
Brought to you by Ed Gandia, Pete Savage and Steve Slaunwhite
www.TheWealthyFreelancer.com
====================================================
—————————————————————————–
In this Issue…
*Last Chance for the Free Audio Class Offer
*Article: Do You Really Need Goals?

*Video Interview with Pete Savage

*Recommended Resource
—————————————————————————–
Last Chance for the Free Audio Class Offer

Hey [...]

Read the full article →

Fred Gleeck: Info marketing is about what people will buy

July 4, 2010

Upcoming Events:

Weekly Webinar with My Proteges:
http://informationmarketingmanifesto.com/resources/mastermind-webinar
Sit in every Wednesday evening as I consult
with my protege and JV partners. A great way
to learn a lot by watching others who are doing
great things in this field. 6-7 pm PST, but you
MUST register.

Sept 18 – Boston Publishing Seminar
http://www.PublishingSeminar.com
Learn everything you need to know to either publish
a book yourself [...]

Read the full article →

CopyClips #67: Friday 7/2/10

July 1, 2010

Welcome to Friday, and the next Edition of CopyClips! We hope you’re ready for the weekend, and a long holiday weekend for US subscribers.
We have some good things for you today, including what you can do if your social media marketing isn’t working, 7 email marketing rules, and how you can boost response by understanding [...]

Read the full article →

The Total Package: Why Neophyte Web Marketers Fail …

June 30, 2010

Posted by: Daniel Levis
June 30, 2010
Issue #387
Whoever said knowledge is power, was wrong …
Web marketing junkies desperate to break into the biz are buying the latest, greatest info-products like they’re going out of style … reading the manuals … listening to the CDs … [...]

Read the full article →

Troy White: 7 critical email marketing rules

June 30, 2010

Hi Kevin

Here’s how you can increase your sales numbers and attract a
better quality client

Email marketing has transformed the way we can grow businesses.

From the costly (yet still highly effective) direct mail world
with the postage and printing costs… to the new age of instant
delivery and little out-of-pocket costs for a mailing.

Email can bring life to [...]

Read the full article →

John Forde: CR #470: Do You Still Make These Mistakes?

June 30, 2010

************************************************
Why “Dumb” People Sometimes Make More Money
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

[...]

Read the full article →

Building an Entrepreneurial Reflex – Two Steps Forward and One Step Back

June 30, 2010

Welcome to part 2 of “resources you can use to delete negative beliefs and build your “entrepreneurial reflex”.  (Now, that’s a mouthful!) This week, I’m bringing you the reading list provided by Dan Kennedy for his Business of Copywriting Academy. I also want to talk about Habit Forge, which I covered in a previous blog.
[...]

Read the full article →

CopyClips #66: Tuesday 6/29/10

June 28, 2010

Here’s your Tuesday Edition of CopyClips! We have a brief Edition today, but it has a great tip if you’re the quiet type and earn your living in sales, and a phenomenal swipe you’ll want to snatch right up.
Here are today’s summaries:
Not everyone is comfortable with selling, and that includes many copywriters. That discomfort comes [...]

Read the full article →

The Total Package: Success in Selling … for Introverts Like Me

June 27, 2010

Posted by: Troy White
June 24, 2010
Issue #952
Despite what some people think, not ALL sales people are big-talking slicksters.
Many of the most successful sales pros I met in my corporate sales days were laid-back decent people. (For ten years, I sold high end [...]

Read the full article →

CopyClips #65: Friday 6/25/10

June 24, 2010

Here’s your Friday Edition of CopyClips. We hope you had a great week and are ready for some relaxation.
Today’s clips include tips on what to put in lead-generation marketing pieces, crafting attention-grabbing headlines, and how standard manufacturer’s product descriptions can now be hurting your search rankings.
Here are today’s clips and links:
It can feel like the [...]

Read the full article →

The Total Package:7 Key Elements to Put in Your B2B Lead Generation Magnets …

June 23, 2010

Posted by: Daniel Levis
June 23, 2010
Issue #951
For ten long years the Greeks laid siege on Troy, battering the fortress walls to no effect. Yet a simple gift allowed them to sneak a few men inside to open the gates from [...]

Read the full article →

The Total Package: Your Headline is #1

June 23, 2010

Posted by: Clayton Makepeace
June 21, 2010
Issue #949
Don’t get me wrong: Every part of your sales message is important. Your opening is crucial. Your presentation of product benefits … of proof and credibility elements … of the offer and premiums … of your [...]

Read the full article →

Pam Foster: Google May Day might affect your ability to market products!

June 23, 2010

I recently learned that a Google algorithm change in May has affected ecommerce websites, especially those using content from product manufacturers.

This is a big deal if your website sells retail products that other websites sell as well.

As of May, 2010, the Google “May Day” algorithm update created a situation where many e-tailers saw [...]

Read the full article →

John Forde: CR #469: The World’s Second Greatest Profession

June 23, 2010

************************************************
Why “Dumb” People Sometimes Make More Money
http://www.ctcpublishing.net/cmd.php?Clk=2015180
************************************************

COPYWRITER’S ROUNDTABLE #469
[...]

Read the full article →

Carline Anglade-Cole: Your sales copy bombed – now what?

June 23, 2010

If it hasn’t happened to you yet – it will. I promise.

You spend weeks researching a project…  coming up with a convincing sales argument…  loading up your letter with proof elements – including stellar testimonials…  and giving the prospect an offer he can’t refuse.

You work long days and nights with the designer [...]

Read the full article →

CopyClips #64: Tuesday 6/22/10

June 21, 2010

Welcome to Tuesday, and we hope you enjoyed your weekend (and all the U.S. Dads had a Happy Father’s Day!).
We have a short Edition today, with tips on how to handle being asked for references, how to handle entrepreneurial burn-out, and a swipe from The Total Package that’s a great example of getting prospects to [...]

Read the full article →

The Total Package: Cures For Entrepreneurial Burnout

June 21, 2010

Posted by: Troy White
June 17, 2010
Issue #947
Tired?
Fed Up?
Too bad – suck it up, princess!
Monday morning after a busy weekend doing stuff around the yard, maybe enjoying in a few cold ones to celebrate the weather.
You didn’t sleep well.
You have a million things you [...]

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The Wealthy Freelancer: What to Do When Asked for References

June 21, 2010

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THE WEALTHY FREELANCER EMAIL UPDATE
Helping you get the projects, clients, income and lifestyle you want!

Brought to you by Ed Gandia, Pete Savage and Steve Slaunwhite
www.TheWealthyFreelancer.com

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In this Issue…
* Article: What to Do When Asked for References
* A Great Last-Minute Gift Idea for Dad!
* Recommended Resource
* On the Blog
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What to Do When Asked for References

By [...]

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How to change worry into positive, business-building beliefs

June 17, 2010

In my last blog, I promised to provide you with some of the “resources” I’ve used to help me flip my negative attitudes to positive, can-do beliefs. However, as I wrote this blog, I realized I had too much for one sitting.  So, this week, I’m starting with two of the resources that have helped [...]

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